Pablo Gerbolés Parrilla – Founder & CEO, Alive DevOps

A disciplined mind. A strategic builder. A founder with an athlete’s focus and a technologist’s precision.

From the Fairways to the Command Line

There’s a particular clarity that comes from playing sports at the highest level. For Pablo Gerbolés, that clarity didn’t vanish when his time as a professional golfer came to an end — it simply shifted domains. His early life was shaped by competition, not in the metaphorical sense common to entrepreneurs, but in the literal grind of training, tournament pressure, and the expectation to perform under conditions that rarely forgive distraction.

Pablo competed internationally, playing college golf in the United States after formative years in Spain and Ireland. That career came to a close earlier than expected. What followed was not so much a reinvention as a redirection. The same systems thinking that had served him on the golf course — deliberate practice, performance under pressure, objective measurement — proved equally applicable in the field of software engineering.

In a landscape where many enter tech through fast-moving trends or vague notions of disruption, Pablo’s transition was methodical. He learned the fundamentals. He built. He tested. And over time, he developed a reputation not just for technical competence, but for reliability — a rare and valuable trait in an industry that moves quickly and often forgets what it’s rushing toward.

A Company Built on First Principles

Alive DevOps is not a company built to impress with noise. It exists to solve problems that matter, with systems that last.

Pablo founded Alive DevOps not to chase hype cycles, but to offer something enduring: a development partner that thinks clearly, works deeply, and builds software with integrity. What began as an AI product initiative quickly expanded into a broader services firm. Clients didn’t just want tools — they needed infrastructure, clarity, and execution. Alive DevOps grew accordingly.

The company serves a global base, operating across North America, Europe, and the Gulf region. It’s small by design. Small means agile. Small means focus. Pablo’s goal has never been scale for its own sake, but rather precision: to deliver fewer projects, better.

The firm specializes in DevOps, cloud infrastructure, and custom software development. These are not trends, but disciplines — hard problems that, when solved well, make a lasting difference in how businesses operate and grow. That is the company’s quiet promise: technical depth, applied with discipline.

On Leading: Focus, Not Noise


Pablo’s approach to leadership reflects his philosophy on work: attention is finite, and outcomes are earned.

Alive DevOps does not overpromise. It doesn’t try to be all things to all clients. Instead, it focuses on a narrow range of high-leverage services delivered with rigor. Internally, the company culture reflects the same principle. Engineers are expected to work with intention. Meetings are limited. Time is respected. Teams are autonomous but held to high standards of clarity and follow-through.

Pablo values autonomy, but not aimlessness. He expects decisions to be reasoned, tradeoffs to be clear, and communication to be thoughtful. In return, he gives his team space — to think, to build, to improve.

This culture isn’t accidental. It’s the outcome of a founder who understands the difference between motion and progress, between surface activity and substantive work.

Technical Credibility, Earned Quietly

Pablo does not describe himself as a thought leader. He prefers to build systems that work.

Still, his credibility in the DevOps space is real and earned. He’s led infrastructure projects spanning multiple cloud platforms. He’s built CI/CD pipelines that accelerate delivery without compromising stability. He understands how small improvements in tooling and deployment lead to large gains in team velocity. And he has a working knowledge of AI, blockchain, and distributed systems — not from speculative interest, but from practical engagement.

In a field that often rewards spectacle, Pablo brings a quieter value: the ability to explain complex technical tradeoffs in clear, actionable terms. He talks to engineers as peers and to clients as collaborators. His strength lies in translation — not just between code and business, but between urgency and long-term thinking.

A Closing Principle

“Good systems make complexity manageable. Great systems make it disappear. At Alive DevOps, we aim for the latter.”